MRSS India
FutureProof The Enterprise India's 1 market Research Company
 
Overview
Vision, Mission, Values
Leveraging Technology
Our Asia Pacific Strengths
Our Team
 
 
 
 
 
 

 Our Team

 

Raj Sharma

(Chairman)

His career kick started with Godrej, followed by Océ- a Dutch photocopying company where his involvement was in various stages of product launch till setting -up the distribution of the sales network. After that he served a brief stint in Marketing Communications team of Tata Nelco. Post that he joined an IT/ITES company in 1997, where he spearheaded International Business Development and Customer Management functions. In 1998, the Research Business was carved out and recapitalized a new entity- Majestic MRSS, which is now the vehicle of operation that Raj and Sandeep are at the helm of.

Raj comes with rich global exposure. He has worked extensively with the US clients from the east to the west coast. His strong understanding of the APAC region comes from his stints in Australia and Thailand, whereas his stint in London helps him in market understanding for the Europe region.

Raj associated with various associations such as ESOMAR, AEMRI, MSPA, WAPOR, AIAI, FICCI, CII, AQR etc. Raj is also the International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association), a not-for-profit association that promotes excellence in all aspects of qualitative research. He also currently is on the Management Committee of MRSI ( Market Research Society of India).

Raj's has done Bachelors of Engineering with specialization in Electronics and Telecommunications and Master of Management Studies (MMS) in Marketing, from University of Mumbai.

   
 
 

Sarang Panchal

(Managing Director)

Academically Sarang Panchal completed his Master’s degree in Management studies from one of the premier management institute of India- Jamnalal Bajaj Institute of Management studies (JBIMS) prior to which he had pursued a degree in commerce from Sydenham College.

Sarang Panchal has nearly three two decades of Market Research experience. He started his career with Procter & Gamble and then moved on to the researcher’s side with a boutique firm called MRAS, Research Manager. Subsequently, he assumed partnership at MRAS Burke between 1987- 1989, from where he joined Dun & Bradstreet as Executive Director in 1995. He spent two years in Dun & Bradstreet. Sarang then joined AC Nielsen in 1997 as Executive Director, where his profile included Simulated Test Marketing/ Forecasting, Brand / Advertising tracking, Syndicated Research, Customer satisfaction, Multi-country / International and Qualitative research. After being an Executive Director for over a decade, he then was appointed Managing Director of The Nielsen Company, Asia Pacific for the customized division where he managed 17 countries.

He is now an investor and the Managing Director of MRSS India, a largest digital Market Research Agency in India. It is India's 1st and only listed Market Research Company. The company is arguably India’s leading digital market research firm, where his key task is to leverage ahead of the curve technology and embellish the quality of research the company delivers to clients in India.

   
 
 

Sandeep Bhatia

(Executive Director)

Sandeep is currently responsible for business development and marketing activities for Majestic. He serves as Director Business Development. He has 3 years of experience with a Fortune 500 company in the US, offering broadband services, as an Associate Vice President, Business Development. During his 8 year association with Majestic, he has spent two years in the United States and two years in the United Kingdom. Aside from relationships with several FTSE 100 and Fortune 500 companies, Sandeep has close relationships with some of the largest Market research firms in world including various arms of the WPP group, the VNU group and the Omnicom Group.

Sandeep has studied at Duke Law School from where he received his Juris Doctor (JD) and UCLA from where he obtained a BA in Economics.

   
 
 

Mr. Chandramouli Guin

(Head - Government Practice)

Chandramouli Guin has 20 years of rich experience in market research & business advisory services across industry, trade & development sectors in India for leading private enterprises, government and international funding agencies. His core competency lies in Skill Development, Textile, Agriculture and allied industries, Automobiles, Infrastructure, Oil and Gas, Power, Chemicals and Petro Chemicals, Consumer Durables, Environmental Science, Food Processing FMCG (limited), Pharmaceuticals, Housing and Real Estate, Travel & Tourism industry etc.

   
 
 

Dr. Manish Ganvir

(Vice President - Insight sciences.)

Dr. Manish has 13 years of rich experience in areas of market research and consumer insights. His experience spans both qualitative and quantitative researches in sectors such as Auto, FMCG, Insurance, Media, OTC and Pharma. He has expertise in marketing / advertising campaigns, NPD, media buying and activation. He also has training in sensory evaluation and has managed evaluation and expert sensory panels.

   
 
 

Satish Belani

(Measurement Science Guru)

Satish has over 25 years of work experience in Market Research Analytics, multivariate & Conjoint analysis.

He was the Director Operations, South Asia at Nielsen and responsible for all Data analysis delivery, training, recruitment and helping client service in project design and management.

He is a IBM certified SPSS Modeler (A Data Mining Software) Professional.
A member on MRSI panel to develop new SEC system.

In Nielsen he won Global Excellence Award for Pricing Research on Reverse BPTO (Brand Price Trade Off).

Satish has a degree in M. Phil & specialization in Laser Physics from Mumbai University and research at BARC.

He has also completed a certificate course in Data Analysis for Marketing Decisions from IIM (A).

   
 
 

Gaurav Joshi

(Associate Project Director)

Gaurav has over 4 years of rich experience in market research and 7 years experience in BPO industry.

He brings to table excellent vendor management and client servicing expertise.

In his current capacity at MRSS India, he spearheads new business development activity at a pan-India level .

His market research experience spans across companies like RSMRS and Millward Brown; while his experience within BPO industry cuts across RT Outsourcing, IBM Daksh & Patni.

   
 
 

Ranjana Vadher

(Operation and Research Manager MRSS India)

She hold more than 12 years of experience in market research industry, has experience in to pharma, Qualitative & quantitative research.

Has worked as Qualitative Freelancer Researcher for various research Firm Have mostly worked for Pharma projects i.e for GFK, SANOFI, J & J, and Universal etc. Moderating with some of the top research agencies in India as well as their worldwide partners and have been conducting Consumer Depth interviews, Corporate Interviews, Ethnographic interviews, Family Interviews, Group Discussions, HNI interviews, Mystery Shopping, Online Interviews, Shopnographies, Workshops, etc.

Major clients and categories worked on : Hindustan Levers / Unilever, P&G, Maggi, Knor, Loreal, Mahindra, Sanofi, Glenmatrk, Goderej, Vaseline, Johnson and Johnson, Pinxit Bue Advertsing, Irctc, Hoest, UTV, ICICI, Godrej, sangani etc Categories: Skin, Hair and Fab wash, FMCG, Consumer, Automobiles, Lubricant.

Case Studies : Ranged from Concept evaluation, TVC evaluation to Triggers and Barriers and Equity study, Brand equity.

She has done B.Sc.(Bot), BEHMS (NEHM Institute) ranked 1st in the institute.

   
 
 

Alexio Fernandes

(Head- Analysis)

Alexio comes with over two decades of Market Research- Data Processing& Analysis experience. He has handled various roles in terms of Team leading, Mentoring, Technical Consultant and Training on Software like SPSS, Quantum and SPSS Dimension.

He started his career in 1990 with MRAS/BURKE (an affiliate of Burke Research World Wide) and after working for 5 years he moved to AMER in 1995 in Cairo, Egypt. In 2001, he joined IMRB International and subsequently worked in ACNielsen-ORGMARG and Research International.

He has extensive experience in handling variety of MR projects such as BPTO, Micro Test, Brand Dynamics and Multi-variate Analysis.

   
 
 
 
 
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